AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps on iOS in Belgium: Q2 2022
In Q2 2022, Parfumerie Douglas led in downloads and active users among beauty retail apps in Belgium, while other apps like Beauteprivee and BEAUTY BAY showed varying trends.
In the second quarter of 2022, the beauty retail sector on iOS in Belgium witnessed notable performances from several key applications. According to Sensor Tower data, here is how the top 5 beauty retail apps fared:
Parfumerie Douglas from Parfümerie Douglas GmbH saw a steady trend in weekly downloads, peaking at 520 in mid-June before dropping to 179 by the end of the quarter. Active users also showed a similar trend, increasing from 1.2K at the beginning of the quarter to a high of 1.4K in mid-June, followed by a decline to 1.1K by the end of June.
Beauteprivee - Ventes privées, published by Beauteprivee, experienced fluctuations in both downloads and active users. Weekly downloads peaked at 344 in mid-May, then gradually declined to 131 by the end of June. Active users followed a similar pattern, increasing to 1.9K in mid-May before tapering off to 1.6K by the end of the quarter.
BEAUTY BAY, from Beauty Bay Ltd., saw a downward trend in weekly downloads, starting at 162 at the end of March and ending at 44 by the end of June. Active users also decreased, from 1.1K in late March to 825 by the end of June.
Nocibé, another app from Parfümerie Douglas GmbH, showed a modest increase in weekly downloads early in the quarter, peaking at 108 in early May, but later declined to 18 by the end of June. Active users followed a similar trend, peaking at 150 at the end of May before dropping to 69 by the end of June.
Lush Fresh Handmade Cosmetics, published by Lush Ltd, had minimal activity with very low weekly downloads, peaking at 19 in early June. Active users were negligible, with only 10 recorded in early June.
For deeper insights and more detailed data, visit Sensor Tower.
